Effective Impact of Digital Media
The Tale of the tiger story shows the Tampa International Airport dedication to provide great service to their customers by reinforcing their commitment to give customers a pleasant time while waiting. In that case the highlight was taking care of the forgotten stuffed tiger, to create a fun and enjoyable environment for the stuffed tiger until the little boy re encounter his little stuffed tiger. The operations manager went above and beyond to create a storyline with the stuffed tiger and all the adventurous place the tiger visited on the airport campus while meeting and greeting stuff. The story highlights the time and dedication the staff members take to make sure the story comes out great and satisfy the customers’ needs and wants. The social and consumer experience was addressed through customers feedback from all over the world and social media feedback. The story went viral based on the caring and the effort of each staff member to photograph the stuffed tiger going around the c...